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700 Level Readers, It’s Been Real, But I’m Leaving To Become Malik Rose’s Head Writer

Jan 14, 2012, 2:48 PM EDT

Sixers announcer Malik Rose, in calling Jodie Meeks' three point shot, which pushed the Sixers over 100 and provided free McDonald's Big Mac's for all in attendance, used @Rev215 's line "MeekDonald's"

rosezumoff
One of the great developments here in the early part of the Sixers season, aside from their play, has been the color commentary of Malik Rose. Rose, who is the fifth person in five years to hold the Sixers color commentator job (Steve Mix, Bob Salmi, Ed Pinckney and Eric “Snooze Button” Snow preceded him) has been an incredible addition to Sixers telecasts. 
He’s refreshingly honest, incredibly funny, and has developed an instant chemistry with play-by-play man Marc Zumoff. He’s also displayed a wicked sense of pop culture. In response to a recent Evan Turner drive into the paint he dropped an Animal House reference by asking “Mind if I dance in your paint?”. He also hit us with a Chappelle Show “Negrodamus” line.
Another reason to love Malik is that he is active on Twitter (@MalikRose). I’ve had a few Twitter exchanges with him, but nothing topped last night. See, Malik actually used a line I came up with on Twitter during the telecast.
The story begins on Tuesday night, just after Jodie Meeks hit a jumper to push the Sixers point total for the night to 100. Whenever the Sixers hit the century mark all fans in attendance at the Wells Fargo Center win a McDonald’s Big Mac. Malik, being Malik, casually dropped a McDowell’s Big Mick “Coming To America” reference to commemorate the occasion of fans winning free Big Mac’s. 
In disbelief that Rose mentioned Coming to America Matt P. and I exchanged tweets confirming what we’d heard. Here’s the exchange:

in reply to @mattp700level

@mattp700level Kind of sounded like it. I thought @MalikRose was going to go with “MeekDonalds” when Jodie hit the hundo.
Jan 11 via Tweetbot for iPhoneFavoriteRetweetReply

Rose, clearly appreciating comedy genius when he sees it, tweeted back to me.

in reply to @Rev215

@Rev215@mattp700level that would’ve been AWESOME!!! I’ll keep that in mind!
Jan 11 via EchofonFavoriteRetweetReply n>

Which brings us to the video below. The Sixers were blowing out the Wizards. The game was well in hand. The crowd was hungry. Hungry for more Big Mac’s. But which Sixer player would oblige them and send them home with the promise of free two all beef patties, special sauce, lettuce, cheese, pickles, onion on a sesame seed bun? 
Hmmm, Jodie Meeks would be a good candidate. I mean, he was in the midst of tying a career high with 26 points. The planets were aligning, my friends. Meeks collected a pass from Lou Williams, gathered himself, and launched a three…buckets! Let the Big Mac’s flow like the salmon of Capistrano. The crowd goes bonkers, drunk on the promise of free food, and Malik Rose hollers “MeekDonald’s!!!”

Needless to say, I lost it as soon as I heard it. I immediately head to Twitter to a) put it on record that I heard what I heard and b) to let Malik know I heard it. 

in reply to @Rev215

@Rev215 Thank you Bro!!!!
Jan 14 via EchofonFavoriteRetweetReply

No, thank you, Malik. I hope it’s cool that I put this on my resume and use you as a reference. Yeah, so, no big deal really. I am just a television writer now. It was great knowing you guys. Enrico, Matt, Kulp, Andrew, Nick, I’ll try to stay in touch, but I can’t promise anything.
Malik, I’ll have my people call your people.