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Jrue Holiday Plays Baksetball Inside a Shoe in AAP Rocky-Narrated Adidas Commercial

Apr 26, 2013, 3:01 PM EDT

That boy Jrue, he nice. As nice as fellow point guard sensations
Damian Lillard of Portland and John Wall of Washington, and as nice as
Harlem-bred rapper A$AP Rocky, all of whom show up for this
bizarre-but-kinda-cool Adidas commercial featuring the three young NBA
stars playing basketball inside a gigantic shoe, their tale narrated by
the aforementioned Rocky.

It doesn’t make much more sense than it sounds like from that above
description–the way Rocky tells the story, the three comprised a “family
of Quicks on my block,” living inside a giant shoe (which looks kind of
like the foot statue from the terrible last season of LOST),
balling free of further context. But it’s cool to see the three
young’ns, including our own All-Star, flashing crossover moves and dunks
and the like to the strains of A$AP’s “Goldie,” as the rapper narrates
with his typical effortless charisma.

Quick Ain’t Fair, apparently. Little too close to Fast Don’t Lie for my tastes, but a good idea is a good idea forever, I suppose.