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Jrue Holiday ‘Working’ at Modell’s Provides One Fantastic Bit of Comedy

Apr 30, 2012, 3:38 PM EDT

Modell's latest ploy was to bring in Sixers guard Jrue Holiday to hock fresh Philadelphia sports gear.

Modell’s Sporting Goods is pretty great at getting their name out there on the web in creative ways. Whether it be Shane Victorino showing up to the mall with a gaggle of girls in hula skirts or “hiring” famous athletes like Eagles star wide receiver DeSean Jackson to work the sales floor, their videos get people’s attention.

Their latest ploy was to bring in Sixers guard Jrue Holiday to hock fresh Philadelphia sports gear. The Damaja’s video provides one brilliant moment when a young fan asks for what Jrue thought was a “Holiday” jersey, but he apparently misheard the youngster who instead wanted a Roy “Halladay” jersey. Ouch.

Video via Cosby Sweaters via Hot Clicks