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Good Ad Buy: The Seats Behind Home Plate at Nats Park

May 31, 2011, 7:30 AM EDT

Looks like Lexus (and a salesperson within the Nationals organization) know a savvy advertising medium when they spot it—the regularly empty seats behind home plate at Nationals Park, very much in view of the TV cameras all game. It’s nothing new, but it struck me as funny, so I capped it. And sure, this was in the first inning, but they looked pretty much the same throughout, with plenty of L’s in frame during a one-run game in the eighth. The only thing really surprising here is that Phillies fans didn’t snap those seats up during the CBP South series.