Feb 4, 2014, 2:02 PM EDT
While the commercial didn’t air nationally, there’s a good chance you’ve already heard of Jamie Casino or Casino Law. A personal injuries lawyer in Savannah, Georgia, Casino bought two minutes of local ad space during the Super Bowl to tell the story of his brother slain by gunfire and experience with the justice system.
The commercial went viral though, as it played more like a movie trailer for an epic summer blockbuster than it did any sloppy, uninspired local promo. You really need to see it for yourself if you haven’t yet, but there’s fire, sledgehammers, heavy metal music and the whole thing is incredibly well-produced. We’ll wait.
Great, so why are mentioning it here? It turns out, Casino, Jamie Biancosino, is a Philadelphia native.
Molly Eichel for the Daily News actually spoke to Casino about one of the hottest Super Bowl commercials making the rounds on the internet, and he was happy to share his secret to creating the overwhelming successful plug.
“If you’re going to do something like this, you have to have a little Philadelphia in it,” Jamie Casino told me with the unmistakable accent of someone from our area.
Casino said he directed the video himself and it took three days to make. He also said making the ad a tribute to his brother was more a gift to his parents than getting the word out about his practice. Very interesting story to say the least, and worth a moment to check out Eichel’s story on Casino.
>> Jamie Casino speaks! [DN]
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