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Get Your Phillies 2008 World Championship Santa Hat

Feb 1, 2008, 4:30 PM EDT

Economic times are tough and retailers everywhere are feeling it, except for those hocking Phillies gear.

At least one sports licensor, however, is looking optimistically at
the holidays. The Philadelphia Phillies’ first championship in 28 years
sparked hot-market sales that MLB licensing chief Howard Smith now says
surpassed the 2000 Subway Series. That means sales generated by the
2008 Series are second only to those fueled by the Boston Red Sox’s
2004 title.

 

As it has done since the Red Sox broke their 86-year drought, MLB
and its licensees are working to extend the sales of championship
merchandise by adding holiday themes to the caps, T-shirts and fleece
that have been flying out of stores in Philadelphia since late October.

Merry Christmas, times are hard, here’s your … Phillies hat.

>>Sports brands unwrap big push for holiday sales [Sports Business Daily]


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