Skip to content

Goosebumps? Wait, Goosebumps?

Feb 15, 2007, 3:39 PM EDT

For the life of me, I can’t remember the last time I saw a Phillies commercial and thought, "Wow.  That was a great commercial."  I’m going to go out on a limb and say the Phillies new marketing campaign titled "Goosebumps" isn’t going to change that.

Ryan Howard gave Phillies fans goosebumps every time he stepped to the plate in 2006. The same goes for longtime announcer Harry Kalas, whose home run calls for Howard’s mammoth shots left fans with goosebumps.

It’s only natural that the Phillies began their spring advertising with a light-hearted campaign called "Goosebumps." The campaign, which debuted Thursday, features six television spots including first baseman Howard, last season’s National League Most Valuable Player, shortstop Jimmy Rollins, center fielder Aaron Rowand, pitcher Cole Hamels and manager Charlie Manuel.

Goosebumps?  Are you serious?  Anyone who has watched the Phillies the past few years would have likely opted for "Heart Burn and Head Aches."