Skip to content

Sixers Hire Dudes Who Did Madden 12 Intro for Pregame Video

Dec 27, 2011, 3:14 PM EDT

The Sixers announced today that they've hired Iron Claw to make new pregame and in-game videos for the 2011-12 season. This is good news to those of us who appreciate a sweet video montage set to some music from Inception.

Does this mean no more fake playground pickup games on the roof of a building? We can only hope so.

The Sixers announced today that they’ve hired Iron Claw production company to make new pregame and in-game videos for the 2011-12 season. This is good news to those of us who appreciate a sweet video montage set to some music from Inception. (or John Adams)

They’re the same people who made the intro to Madden 12 which you may be familiar with [video below]:

In a release this afternoon, new CEO Adam Aron seemed stoked:

“At
the 76ers, we are striving to create one of the absolute best player
introductions in the entire NBA. Having engaged Iron Claw is central to
that goal,” said Aron,
“If you’re coming to a Sixers game this season, the opening minutes
will be spectacular – so, don’t be late!”

January 6th, people. Get your tickets.