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The Sign? Swing away . . . far far away

May 18, 2007, 10:47 AM EDT

The following post is guest blogger Brad Maule, who is the editor of PhillySkyline.com and holds Plan C tickets in the front row of the Pat Burrell section of the Arcade Level.

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Citizens Bank Park is a nice ballpark, there’s no doubt about it. The playing field’s dimensions are an asset (although Pat Burrell probably isn’t a fan of the reconfigured leftfield wall after he missed a game-tying homerun by less than a foot last night), the field’s upkeep is excellent (more so if you were raised on The Vet), the causeways are roomy, the sightlines are unobstructed, the beer and food selections are great and even somewhat local, and the Schmitter will take ten years off of my life because I can never say no.

CBP could have been better, though; there’s no doubt about that either. Having come on the late side of the Camden Yards Ballpark Revival, it could have provided a bold architectural statement but instead went with conservative (boring) brick paneling. It could have been located perfectly at 30th and Walnut, an easy walk for residents of Center City, West Philly and two major universities, directly above the Schuylkill Expressway, and two blocks from 30th Street Station, which serves every Septa regional rail line, the El, New Jersey Transit and Amtrak, but instead it was built as a ‘neighborhood ballpark’ in a massive parking lot.

And then there is that goddamn Phillies sign.

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The Phillies sign in the centerfield parking lot . . . now that is an obstruction. Google "Phillies sign skyline" and try to find a single favorable opinion. They don’t exist; everyone hates that sign. It would seem that even the Phillies organization doesn’t think too highly of it. The architectural renderings of CBP — you remember them, "Homerun Pat Burrell, Phils Win!!!" — showed no sign of The Sign, but instead a clear and straight view to the skyline. (It also has 10th Street dead ending into trees, and 76 is absent.)

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The Phillies recognize the view as part of the experience; the city skyline was on all the marketing literature leading up to the opening of the ballpark. The Sign? Not so much. The 2005 Opening Day ticket painted — or should I say photoshopped — the Phillies’ embarrassment of The Sign. The ticket design featured a photo of the skyline, for which some poor intern was probably assigned to remove The Sign from the view. Except, well, they didn’t finish the job. As you can see below, the photoshop job was left only half done, and 45,000 tickets were printed with half of The Sign.

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We’ve all heard the rumors: "oh yeah, the Phillies are eventually going to tear that thing down." Reality check: CBP is now in its fourth year of use, and well, this is Philadelphia. Penn’s Landing was supposed to be a historic waterfront attraction, but we built an interstate highway between it and Independence Park. Love Park was a destination to skateboarders across the world, but after we landed ESPN’s X-Games two years in a row, our mayor spent taxpayer money to make it skater unfriendly. It’s only appropriate that we have a ballpark with a fantastic view that is blocked by an unnecessary sign.

The Sign is a relic of The Vet Era. Believe it or not, it was built by the City, but it was taken over by the Phillies in the 80s and retrofitted with a more Vet-like appearance.

Well, The Vet is gone, so are they going to finally tear it down? On the contrary. The Phillies are in the process of putting their Theme Tower (that’s right — it’s called Theme Tower) up for bids for renovation. It is going to be modernized, it will feature more info ("Suzie will you marry me . . . Dave Matthews tickets on sale Saturday"), and it will be neither moved nor shortened.

So, Phils fans and skyline aficionados, get used to The Sign — err, the Theme Tower — cos it ain’t goin’ anywhere.


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